This profile has some real strengths — warmth comes through and there's a genuine niche. The gaps are fixable and mostly come down to one thing: the profile is written about the therapist instead of for the ideal client. Here's how each section scored.
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Your profile opens with your background and training — "I have been working with individuals and couples for over eight years…" This is one of the most common mistakes therapists make on Psychology Today. Your ideal client isn't reading to evaluate your resume. They're reading to find out if you understand them. The first two sentences need to name a specific feeling or situation so clearly that your ideal client thinks "that's exactly me."
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You list anxiety, depression, relationship issues, life transitions, and burnout as your specialties. That covers a lot of ground — which means nobody feels like you're speaking specifically to them. The therapists who get the most inquiries on PT tend to own one or two niches clearly and speak directly to that person. Someone searching for help with burnout should feel like your entire profile was written for them.
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This is the biggest opportunity on your profile. The copy describes what you do and how you work, but it doesn't describe what your clients are actually feeling when they come to you. What does the burnt-out high achiever feel at 11pm when they can't turn their brain off? What is the person with anxiety thinking when they finally decide to search for a therapist? When you name those specific internal experiences, the right person reads it and immediately feels understood — and that's what makes them reach out.
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You mention using CBT, mindfulness, and person-centered approaches. Listing modalities is very common on PT profiles but most clients have no idea what these mean. What they want to know is what it actually feels like to sit in a session with you. Do you give homework? Do you mostly listen or do you challenge? Is it structured or more freeform? Translating your modalities into what the client will actually experience is a quick win that most therapists miss.
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Your profile ends somewhat abruptly — "I look forward to hearing from you" is polite but it doesn't give the reader a reason to reach out right now. Before the call to action you need two things: a clear picture of what life could look like after working with you, and a reassuring low-friction invitation that makes reaching out feel safe. People who are already anxious need to feel like the first step is easy.
Top Priority Fixes
Rewrite your opening to start with your client's experience, not your background
Drop the credentials from the first paragraph entirely. Open with a sentence that names a specific feeling — something like "You've been keeping it together on the outside for so long that you're not even sure how you actually feel anymore." That stops the scroll.
Pick one primary niche and lead with it
Choose the population you most want to work with and write the first half of your profile specifically for that person. You can still mention other specialties further down — but your ideal client should feel like you wrote the profile just for them.
Add outcomes language and a low-friction CTA before the close
Before "I look forward to hearing from you," add a sentence about what clients typically experience after working with you. Then offer a free 15-minute consultation to make the first step feel small and safe.
Quick Wins
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